When you go shopping for skincare and personal care products, you’re dazzled by the sheer variety of products available. You might be looking for a body lotion or a face wash, and the aisles are full of products that cater to your needs. Occasionally, though, you must have come across products that say “vegan” or “cruelty-free” on their packaging. So what exactly is cruelty-free beauty? Is it something that you should consider buying? Read on to find out! What exactly is cruelty-free beauty?
It’s a very simple idea, really. When a product is cruelty-free, it means that the product is NOT tested on animals. Cruelty-free products use alternative means of testing, such as in-vitro testing. Animal testing is banned in many countries in the world, including the European Union, United Kingdom, India, and California. On the other hand, in some other parts of the world, such as Mainland China, testing on animals is mandatory for selling a product.
It’s important to understand that companies who test their products on animals choose to do so. They choose to opt for a method that is inhumane, cruel and takes a toll on the environment. Cruelty-free beauty matters because it promotes a safer and kinder world for all animals.
Why does cruelty-free beauty matter?
So now that you understand the basic idea behind cruelty-free beauty, you would have several questions in mind. Here are just a few reasons why cruelty-free beauty can make a difference –
Animal Testing is cruel
According to the latest reports by Animal Testing International, over 115 million animals are used for beauty testing each year. Animals are often kept in small cages, and subjected to inhumane living conditions. They are often starved, tortured, and eventually killed, just so a skincare product could be tested.
There are better, safer, and kinder alternatives to animal testing
Why do people test products on animals, to begin with? “To ensure that it’s safe for use on humans”, is the answer that most companies have to give. This is only partly true. There are other alternatives to animal testing. Many cruelty-free brands opt for in-vitro testing, which uses cultured cells from a laboratory and runs computer simulations. Also, there are over 7000+ products in the world that are already tested, and considered safe for use in human cosmetics.
As a consumer, vote with your money.
When you go out to shop and choose cruelty-free beauty products, you send a message to all the companies. When people start buying more and more cruelty-free products, companies will start manufacturing them. One of the primary reason behind animal testing is that it is cheap. Brands don’t care how inhumane they are towards animals, as long as they are making profits. To change that, you have to be more conscious of your purchases.
You support local brands
Gone are the days when cruelty-free beauty had limited options. You can now find high-quality and budget-friendly options among cruelty-free products. Most of these are currently manufactured by local brands, so you are also indirectly supporting small local businesses in your area.
Cruelty-free beauty is actually better for your skin!
Cruelty-free products use less harsh and less toxic chemicals, which eventually give your skin better results. These products are also eco-friendly and often vegan (meaning that they don’t use animal-derived ingredients). These products are often made by conscious brands, who care about the value that they deliver to their end customer. Overall, using cruelty-free beauty products leads to a win-win situation for everyone involved!
How can you identify and support a cruelty-free brand?
The easiest way to identify a cruelty-free brand is to just read the label. Remember, vegan and cruelty-free beauty are NOT the same. However, labels can be misleading sometimes. For instance, every product that is sold in some countries needs mandatory animal testing for regulatory approval. So if a brand claims cruelty-free beauty, they may not have directly tested their products on animals, but they may indirectly have undergone animal testing. These products cannot be considered cruelty-free anymore.
The good news? If you are in India, animal testing has been banned by the government. You can just read the product description and labels to find if a brand is cruelty-free! To make things even simpler, Alternative curator is a website that maintains a comprehensive list of all the cruelty-free brands in India. You can simply check their list to find a brand that suits your needs.
Cruelty-free beauty is a choice. You may not be able to go out of your way to help animals, but buying conscious products is a simple and effective way to make a difference. Cruelty-free beauty doesn’t compromise your beauty experience in any way with Alziba Cares. You’ll have a variety of high-quality products to choose from. You’re essentially saving money, saving the environment, helping animals, and supporting local brands with cruelty-free beauty. What’s not to like about it?