India has always been known for its skincare and our natural ability to take care of our bodies. After all, it’s the land of turmeric, daily, and gold. In India, we’ve seen it all, from gold-based skincare to acids. Today, we’ll be looking at some of the newer skincare trends in India that have caught our attention.
In 2021, we can only expect to see this industry keeps innovating and developing. With Alziba, we want you to stay on top of all the trends. This is why we’ve listed down the more popular trends that ( we think) will rule 2021.
Let’s take a look at skincare trends in India that are going to leave a mark in 2021. From simple skincare routines to sustainable beauty
1) Exfoliating is back
Face exfoliators had a huge surge in 2020 and surely the surge is gonna continue in 2021. At the start of the year, we just had the basic AHA and BHA in our exfoliators. But now the exfoliator market is filled with products at all prices. Exfoliators can be used 2-3 times a week and let’s just say a good exfoliator will never disappoint you and leave you feeling fresh.
2) Influencer collaborations
The exclusive launches, skincare hampers that are beautifully put together, limited edition products. Influencers have become a huge part of setting and building the skincare trends in India. play a huge role in introducing new products to the people and it can be said that many more of such products are to be seen in 2021. Influencer collaborations and marketing have become a great platform to sell products.
3) Simple skincare routines
One of the many things the lockdown taught us is minimalism. Instead of having a 10 product skincare routine, people started minimum products. A simple skincare routine using only about a few (2-3) but the effective product can make much more sense than a 10 product routine and also saves you time and energy to use in your productive day.
4) Sunscreen makes a comeback
As most of us didn’t apply makeup because of work from home, setting the skin correctly became normal. This is when sunscreen made a comeback as it is one of the best anti-ageing products out there. The market is flooded with different types of sunscreen like gel-based, tinted sunscreen, matte sunscreen, etc. giving the customers a big variety to choose from.
5) Custom skincare
During the lockdown, with so much time on their hands, people started experimenting with their skincare routine. Custom skincare is just a skincare routine made by you because you know what suits you. It doesn’t matter how many products are involved in this routine as it is customised by you.
No one can skip a good face mask if they are self-pampering themselves at home. You might be used to multi-tasking or choose a speedy fix for your skin, nothing beats the feeling of applying your favourite mask and getting comfortable on the couch just to chill while the mask is doing its magic.
A piece of amazing news for people who love face masks is that beauty brands are trying their best to urge people to use masks regularly rather than just an odd occasion, meaning that the product will also be getting a makeover.
7) Korean beauty
Another trend that has started to rise as a trend is Korean beauty. Korean beauty acts as a secret keeper for the greatest as well as the latest in skincare. During the extra time on your hands, if you decide to pamper yourself, you should do some Korean beauty skincare as it gives the skin the attention it needs.
In fact, research of 2006 says that the K-beauty market will be worth an estimated of around $21 billion within another year or so.
8) Sustainable beauty
Consumers have been waiting for when sustainable choices will be available to them, safe to say, now it is. Sustainable products ensure that the natural ecosystem is not hurt while producing the product. In the past few years, there has been a steady increase in sustainable practices in the beauty industry, so in 2021 we can expect the same.
9) An increase in sales of body care products
Your hygiene is a big part of your skincare, not only for your skin but for your whole body. Even in 2021 such body care products should maintain their space in the make up cabinets. Since people have started to take care of their hygiene a step more with products like body washes, hand creams, shampoos, body butter, body moisturisers, etc. There has been an increase in sales of body care products.
10) Microbiome-Focused Skin Care
Probiotics are friendly bacteria, it is believed that these bacteria support skin health via microbiome. The concept of putting living organisms over one’s face, at the first felt fringe. But in 2020 the concept became a big hit. So we must expect the same for this new year. Dermatologists, skincare brands and doctors all agree microbiome focused skincare is on the horizon in 2021.
These were just 10 skincare trends in India. Do check out another article about the skincare trends you should look forward to in 2021. Ensure that you know what your skin wants or else you can get caught up with pimples and nothing more can be more annoying than pimples this year now that work from home, online lectures are coming to an end.